First, it is important to know that Search engine optimization is not an exact science. This is quite visible when you try to combine both branding and SEO into a strategy. On one side, content SEO deals with phrases and keywords whereas branding deals with company culture and loyalty. As such, it is important to find a way to combine both of these techniques in your campaign to meet all your strategic marketing goals.
Again, SEO is not an exact science but rather a series of guidelines and techniques. As such, as you are starting up your business, it is important to begin with SEO then followed with branding campaigns. In other words, you should begin with keywords then later company branding.
The above kind of thinking will take your business to a whole new level. This is because, at first, your readers will not know your company or if it exists. What they will do is search for a product or service online. If they find your website that is the time, they will know your company or brand. Now, at this stage, you should focus on branding techniques; by converting this traffic into loyal customers, – by creating a particular culture or strong customer relationships.
At the same time, when it comes to branding, it is important to make sure that all your anchor texts and back-links are brand optimized. This gives your loyal readers or customers an opportunity to search for your company directly online.