The Importance of Anchor Text in Back-links


There is no way to emphasize the importance of anchor text in respect to linking strategy. Back links play a big role when it comes to search engine algorithm. However, if you have decided to take advantage of linking campaign, then it is important to make sure that the external websites link has an appropriate keyword as part of its anchor text.

In most cases, an internet marketer will use a company’s name as the anchor text. However, the truth of the matter is that this does not provide any sort of product or service description. Sure! It may be the best technique for creating brand awareness, but not always require. At the same time, an online business will rank high (if not first) on search engines that relate to brands.


Using an example for a better understanding, let us use a fake company name such as “Acme Plumbing Supplies”:

Assuming that you have a company named as above; a majority of online marketers will mostly use the word ‘Acme’ as the anchor text. As mentioned also, this is OK, but it does not describe the services or product, nor provide any context. However, if you use the word ‘Plumbing’, ‘Plumbing Supplies’, ‘Acme Plumbing Supplies’ or ‘Acme Plumbing’ as the anchor text, you will be in a position to drive more traffic to the business because all these anchor texts describe your service or product. In other words, your readers will be in a better position to understand what the blog is all about.rporate site.

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